To the extent that novelists think about audience at all, we like to imagine a "general audience"—a large, eclectic pool of decently educated people who can be induced, by strong enough reviews or aggressive enough marketing, to treat themselves to a good, serious book. We do our best not to notice that, among adults with similar educations and similarly complicated lives, some read a lot of novels while others read few or none.
[Shirly Brice] Heath has noticed this circumstance, and although she emphasized to me that she has not polled everybody in America, her research effectively demolishes the myth of the general audience. For a person to sustain an interest in literature, she told me, two things have to be in place. First, the habit of reading works of substance must have been "heavily modeled" when he or she was very young. In other words, one or both of the parents must have been reading serious books and must have encouraged the child to do the same. [...]
Simply having a parent who reads is not enough, however, to produce a lifelong dedicated reader. According to Heath, young readers also need to find a person with whom they can share their interest. "A child who's got the habit will start reading under the covers with a flashlight," she said. "If the parents are smart, they'll forbid the child to do this, and thereby encourage her. Otherwise she'll find a peer who also has the habit, and the two of them will keep it a secret between them. Finding a peer can take place as late as college. In high school, especially, there's a social penalty to be paid for being a reader. Lots of kids who have been lone readers get to college and suddenly discover, 'Oh my God, there are other people here who read.'"
As Heath unpacked her findings for me, I was remembering the joy with which I'd discovered two friends in junior high with whom I could talk about J. R. R. Tolkien. I was also considering that for me, today, there is nothing sexier than a reader. But then it occurred to me that I didn't even meet Heath's first precondition. I told her I didn't remember either of my parents ever reading a book when I was a child, except aloud to me.
Without missing a beat Heath replied: "Yes, but there's a second kind of reader. There's the social isolate—the child who from an early age felt very different from everyone around him. This is very, very difficult to uncover in an interview. People don't like to admit that they were social isolates as children. What happens is you take that sense of being different into an imaginary world. But that world, then, is a world you can't share with the people around you—because it's imaginary. And so the important dialogue in your life is with the authors of the books you read. Though they aren't present, they become your community."
[...]
According to Heath, readers of the social-isolate variety (she calls them "resistant" readers) are much more likely to become writers than those of the modeled-habit variety. If writing was the medium of communication within the community of childhood, it makes sense that when writers grow up they continue to find writing vital to their sense of connectedness. What's perceived as the antisocial nature of "substantive" authors, whether it's James Joyce's exile or J. D. Salinger's reclusion, derives in large part from the social isolation that's necessary for inhabiting a imagined world. Looking me in the eye, Heath said: "You are a socially isolated individual who desperately wants to communicate with a substantive imaginary world."
Source: Franzen, Jonathan. "Why Bother?" How to Be Alone. New York: Farrar, Straus and Giroux, 2002: 74-78. Print. [My emphasis]
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