Saturday, July 10, 2010

"..." 31

[Marshall] McLuhan wrote that our tools end up "numbing" whatever part of our body they "amplify." When we extend some part of ourselves artificially, we also distance ourselves from the amplified part of its natural functions. When the power loom was invented, weavers could manufacture far more cloth during the course of a workday than they'd been able to make by hand, but they sacrificed some of their manual dexterity, not to mention some of their "feel" for fabric. Their fingers, in McLuhan's terms, became numb. Farmers, similarly, lost some of their feel for the soil when they began using mechanical harrows and plows. Today's industrial farm worker, sitting in his air-conditioned cage atop a gargantuan tractor, rarely touches the soil at all—though in a single day he can till a field that his hoe-wielding forebear could not have turned in a month. When we're behind the wheel of our car, we can go a far greater distance than we could cover on foot, but we lose the walker's intimate connection to the land.
[...]
    The price we pay to assume technology's power is alienation. The toll can be particularly high with our intellectual technologies. The tools of the mind amplify and in turn numb the most intimate, the most human, of our natural capacities—those for reason, perception, memory, and emotion. The mechanical clock, for all the blessings it bestowed, removed us from the natural flow of time. When Lewis Mumford described how modern clocks helped "create the belief in an independent world of mathematically measurable sequences," he also stressed that, as a consequence, clocks "disassociated time from human events." [...] In deciding when to eat, to work, to sleep, to wake up, we stopped listening to our senses and started obeying the clock. We became a lot more scientific, but we became a bit more mechanical as well.
[...]
    In explaining how technologies numb the very faculties they amplify [...] McLuhan was not trying to romanticize society as it existed before the invention of maps or clocks or power looms. Alienation, he understood, is an inevitable by-product of the use of technology. Whenever we use a tool to exert greater control over the outside world, we change our relationship with that world. Control can be wielded only from a psychological distance.

From: The Shallows: What the Internet is Doing to Our Brains by Nicholas Carr, 2010, pp. 210-212.

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